Blog Stats

Source: http://www.emarketer.com/Article.aspx?1004072

Blogs, Blogs and More Blogs

JULY 18, 2006

Welcome to the blogstream. According to the latest figures from comScore Media Metrix, blogs are not merely becoming mainstream, they are turning into a flood of information. Or, as iMedia Connection put it, “blogs are now as ubiquitous to the web as reality shows are to television.”
Scary.
Nevertheless, comScore reports that the traffic to blogs continues to grow, up 56% over the past year to 58.7 million visitors, and that represents 34% of the total Internet audience.
Perhaps more importantly, in a very real way blogs are an indication of how the Internet is shifting from a medium where users gather information into a medium where they disperse information. Willy-nilly the web is transforming itself into a democracy, a community of millions of voices and opinions.

It is early days, however. Blog visitors still skew young. Users between the ages of 12 and 17 are 21% more likely than average to visit blogs. But, as with other past Internet usage trends, the older population may soon be following in their mouse clicks.

Blog visitation also tend to come from higher income households, with households with incomes of least $75,000 and higher 8% more likely than the average to check out blog material.

“Blogs combine the power of word of mouth with the efficiency of the Internet,” said eMarketer Senior Analyst James Belcher. “Companies that want to know what’s being said about them should be monitoring the blogosphere, where word — good and bad — spreads quickly.”

While comScore makes no claim to tracking the entire online universe of blogs, when it comes to blog networks the researcher found the top-rated blog network was Blogger.com, with 20.8 million visitors in May 2006. MySpace Blogs was second with 14.4 million visitors, and MSN Spaces was third with 9.6 million visitors.

PDF of blog article here

Podcast Demographics

Podcast Pickle, launched in March 2005 by Gary Leland, is both a podcast/vidcast directory and community. Time Magazine listed it as one of its 50 “coolest” sites in August, 2006.[1].Winner in The Best Podcast Directory Category, of the 2007 Podcast Peer Awards. More than 12,000 podcasts and vidcasts appeared on the site as of March 2007. Podcast Pickle provides podcast family-tree listings, podcast players that work on external sites, blogs, profiles, and community forums. (http://en.wikipedia.org/wiki/Podcast_Pickle)

Source: Podcast demographics http://www.podcastpickle.com/index/adRatesRight

Demographics:

Gender:

• 30 % female
• 70 % male
• Current Marital Status:
• 53% married
• 34% single
• 11% divorced
• 3% widowed

Children under the age of 18 in Household:

• 56% One
• 20% Two
• 18% Three
• 6% Four or More

Race:

• 3% African American/Black
• 1% Asian
• 87% White
• 9% Other

Shopping Behavior: Shopped online in the last 30

Shopping Behavior: Amount spent on Internet orders in last 12 months

Podcasters: How many podcasters use the PodcastPickle website

Household income: 65% podcast listeners’ income over $50,000

PDF of Podcast Demographics here